Stop Informing and Start Persuading!
Stop losing millions in funding because of your deck.
Hi! Being the first post online under Omni Consultancy definitely makes it special and particularly nervous on my end. I have been procrastinating my writing forever until a mentor and friend motivated me to start. So, here we are.
Having the opportunity to work with one of the largest local investment bank, multiple venture capitals and private equity firms, I had the privilege to oversee and be exposed to various pitch decks and was able to pick out a non conventional outline that would help you make it a little different than the multitude of pitch decks that makes it to the tables of VCs and PEs. Here’s a little background (boasting a little here), I have seen startups with great ideas running around for years and struggle to raise fund while I was also part of a team who raised USD 100mil in a month. I have also seen pitch decks that opened up many cans of worms and costing them the fund raising opportunity while ONE pitch over the last seven years had the funding party practically leaping out of their chairs to give them the money before going into company background. That, was the most impressive pitch I have seen so far.
I love breaking down concepts and here’s what I have noticed. Many presentations and pitches out there are meant to INFORM rather than PERSUADE. While it is not wrong, it is costing you opportunities. In my line of work, we always believe that most of the investors or funders we meet have the capacity to inject a hundred thousand, and if we fail to convince, there’s something wrong with our pitch. If you have met with 50 people and none invested, you have lost 5mil in funding opportunities. Even if we bring that number down by half, you would have lost 2.5mil. It may be due to the pitch deck isn’t actually pitching.
Here’s what you can do. Go back to your deck, and really look at it. Is it informing what your idea is, what your great app is, or how it works? Or is it persuading?