Building Beyond the Grind
How Strategic Growth and Core Values Drive Success at Foursons Engineering
A new office, a warm welcome, and a generous sharing session with Adrian Cham, Managing Director of Foursons Engineering, Director of Foursons Media and a long time friend. In this edition of our newsletter, we feature his insights and advice on growing a successful company.
Guided by a clear vision and strong values centered on excellence for their people and clients, Foursons Engineering has become the fastest-growing engineering provider in the telecommunications infrastructure sector. Adrian reveals that the "secret sauce" to their impressive growth boils down to two key ingredients: Values and Cashflow Management. Having navigated challenging periods such as payment delays and financial constraints that slowed their growth, Adrian emphasizes that all businesses, regardless of their sector, will face financial crunches. Thus, mastering cashflow management is essential knowledge for any business owner and is critical to sustainable growth.
If you wanna do well, you work hard but if you want to grow into a very big organisation, you want your brand to be very successful, your customers must sell your product/services.
- Adrian Cham, Managing Director of Foursons Engineering
Values - Getting Customers to Sell Your Brand.
When asked about one of the first deals he secured after joining his brother in the business and stepping into the role of Managing Director, Adrian emphasized that the core values—both personal and company-wide—are key drivers of success. He recalls that even as a subcontractor, and without leveraging personal connections, Foursons Engineering managed to secure projects from a major telecom provider (one of the few in the region) through word of mouth alone. The values the company championed were speed and precision, and these qualities led their customers to effectively become their advocates, promoting their services organically.
Growing Organically - Doubling Sales
One impressive feat is how the company continues to grow, doubling its numbers while Adrian concentrates on steering the business to new heights. It appears that a solid system has been embedded into their processes, allowing for business generation with minimal hand-holding, freeing him to focus on strategic growth for the entire business group. What stood out in our conversation with Adrian is his ascension mindset. While every business requires a period of grinding in the early stages, he believes it can be deliberately planned and structured to reach a point where the founder is no longer caught up in day-to-day operations.
About Foursons Engineering
At Foursons Engineering, they design, build, manage and maintain infrastructure for telecommunications industry. They strive to help their clients manage and build a better network and to innovate and lead industry in quality and reliability. For more information on services provided, please visit their website at foursons.my.