Animating Success: The Two People Studio Story
From Two People to a Team of Twenty (and Counting)
That first line might sound a bit odd, right? Well, stick with me—this story is worth it. In today’s newsletter, we’re diving into the journey of a local Malaysian animation studio with a name that’s a little misleading: Two People Studio. While the name suggests a duo, they’ve grown into a thriving team of 20 (and still expanding).
We had the chance to work with them recently and explore the story behind their steady rise. Known for delivering top-notch commercial projects, the studio has been making waves in the industry. Today, let’s take a look at how it all began and what’s fueled their growth so far.
Taking the Leap
Before becoming the driving force behind Two People Studio, this power couple honed their skills working with a renowned local media company in Malaysia. With years of experience under their belts, they made the bold decision to break away from the corporate world and dive into entrepreneurship—giving birth to Two People Studio.
Like many entrepreneurial journeys, they knew this leap would come with new challenges. Roles had to be redefined. Sky stepped into business management while still keeping a hand in the creative process, ensuring that the studio stayed true to its artistic roots. Meanwhile, Rong embraced the role of Creative Director, leading the charge on ideation and creative direction. Together, they found a balance that allowed both the business and creative sides of the studio to thrive.
The Power of Word of Mouth and Network
When asked how they secured their first clients, Sky credited one key connection—a generous, supportive individual who believed in them. That connection referred a few early prospects their way, and from there, the magic happened. The duo’s work spoke for itself, leading to more referrals as clients shared their experiences with others.
What started with a few well-placed recommendations quickly snowballed into bigger opportunities. Their projects, ranging from commercials to animated shorts, have now been seen around the world. Some of their contracted work has even racked up 5 to 10 million views on YouTube.
Today, with a 20-strong team, Two People Studio is known not just for the quality of their animations but also for their professionalism and work ethic—a reputation that continues to open doors for them.
What’s Next?
We were lucky enough to get a sneak peek at Two People Studio’s latest venture—a project that marks a bold new chapter for them. They’re developing their very own animation series, exploring themes aimed at a more mature audience. While we can’t reveal too much just yet, it’s exciting to see them step into original content creation.
This new series was born out of the studio’s keen eye for market trends and growing viewer demand. It’s not just a creative side project either—it’s part of their larger ambition to break new ground, win awards, and gain recognition for their storytelling. Of course, they’ll continue producing high-quality commercial work, balancing both original and commissioned projects to sustain their growth.
Although they’re keeping things under wraps for now, the team is always open to conversations with those interested in exploring potential partnerships. It’s a thrilling time for Two People Studio, and we can’t wait to see where this journey takes them.
About Two People Studio
Two People Studio is a place where designers come together to have fun, play games, and travel the world together, and occasionally get some creative work done in the process.
Curious to learn more about what Two People Studio is up to?
Or maybe you’ve got some ideas on how to collaborate with our substack? We’re always open to meaningful conversations—feel free to reach out.